England Squash, the governing body of squash and racquetball in the country, has announced Egyptian entrepreneur Dr. Assem Allam as the new title sponsor of the British Open Championships for three years.
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The agreement will see the competition, which will be held at London?s O2 Arena in 2012 and in a new US$156 million sports complex to be built by Allam in Hull for the following two years, renamed The Allam British Open Championships.
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Commenting on the agreement, Allam, who purchased English soccer club Hull City in December, said: ?I am delighted our company is able to back one of the world?s most important and best known championships of its kind. We look forward to welcoming the British Open to Hull, East Yorkshire, where it will be a flagship event at the Sports Village bringing many people to the region.?
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Allam?s Sports Village will feature a world class squash centre, tennis and gymnastics facilities, an Olympic-size swimming pool and a hotel. Commenting on the project, Allam said: ?The Sports Village is something I want to do for the community. The idea behind it is that it will become a day out for the family.?
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England Squash chief executive Nick Rider said of the deal: ?Dr. Allam?s support for squash is unequalled and we look forward to delivering an event that will reward his vision and reflect spectacularly on his brand. His intervention at this time has secured the future of one of the most important events in the World Series and will be applauded by players and by squash fans world-wide.?
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