LESTER HOLT, anchor: Finally tonight, a look at the increasingly big business of celebrity auctions. It's been a busy season with high end bidders reaching for the stars , and coming this week, what could be the biggest auction of the year in one of the ritziest ZIP codes in America . Here's NBC's Kristen Dahlgren.
KRISTEN DAHLGREN reporting: When never before seen home movies of Marilyn Monroe on the set of the 1959 classic "Some Like it Hot " surfaced recently, it wasn't because someone just found them in the attic. This glimpse into the past was part of a well-crafted marketing campaign. The home movies are going on sale.
Unidentified Woman: To start this, 500. Bid 50...
DAHLGREN: More and more of Tinseltown 's treasures are hitting the auction block.
Mr. MICHAEL EISENBERG: Look at that. Exclusively designed for Elvis Presley . Every civilization has its own artifacts, and these are our artifacts.
DAHLGREN: This week one of the largest collections of Hollywood memorabilia ever sold will be auctioned off in Beverly Hills .
Mr. MARTIN NOLAN (Julien's Auctions Director): Really, there's something for everyone, from contemporary Hollywood to vintage Hollywood and to Lady Gaga right to John Lennon .
DAHLGREN: Want George Harrison 's suit from "A Hard Day 's Night," Cyndi Lauper's " Girls Just Want To Have Fun " frock? They can be yours for a price. Hollywood auctions like these have become big business . Last month Michael Jackson 's "Thriller" jacket was expected to go for about $200,000. It ended up selling for 1.8 million. And when Elizabeth Taylor 's jewels hit the auction block next month, they're expected to fetch as much as $50 million. And all of that money hasn't gone unnoticed. With real estate tanking and Wall Street on a roller coaster, some serious investors say owning a piece of Hollywood isn't just sentimental, it's smart. Michael Eisenberg has been collecting Hollywood memorabilia for 20 years. This week he's got his eye on these pictures from Marilyn Monroe 's first photo shoot.
Mr. EISENBERG: Tomorrow morning, stock could sell off and you could lose 10 percent. It's very hard for a piece of memorabilia to go down 10 percent. If anything, it's going up.
DAHLGREN: The photo collection could sell for more than $10,000. And while that may sound like a lot, some optimistic investors with stars in their eyes are hoping one day all this stuff will be worth much, much more. Kristen Dahlgren, NBC News, Beverly Hills .
LESTER HOLT, anchor: That's NBC NIGHTLY NEWS for
Source: http://video.msnbc.msn.com/nightly-news/45454712/
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